RFU/Twickenham Stadium


World Rugby Museum App


App Design & Development

Orbital were recently approached by the RFU to undertake two conceptual app projects on behalf of Twickenham Stadium.

The first task was to design and create an app to boost the engagement of fans with the World Rugby Museum. Located within the stadium, the museum houses the world's largest collection of rugby memorabilia--a must see for any die hard fan. The problem however is that of 88,000 match day visitors less than 1% take time out of their day for a visit.

The brief then was to improve these stats by offering greater awareness of the museum, better value for money and genuine incentives for visiting the museum. Working with a small team of project managers within the RFU, we developed the concept of a family friendly interactive game. This game involved a digital treasure hunt around the museum, in which app users could scan QR codes to collect stamps. These hidden codes would unlock exclusive bonus content such through the app, such as facts, interviews and video content.

Much like a coffee shop loyalty card, collecting a complete set of stamps would present the user with a reward in the form of a discount offer to spend within Twickenham's rugby store. This discount code linked directly to the till system, ensuring full connectivity. We developed a working prototype of this app, and were invited to showcase at a popular stadia technology conference held at the venue. Appearing alongside a range of the RFU's other tech solutions and partners, we presented the app to delegates alongside the research compiled for the second stage of the project.

Following the development of the museum app, we were asked to research and present a future vision for a stadium-wide app. This vision included a range of innovational benefits including ticketing, bluetooth navigation, cashless purchasing and more.